First and foremost, I would really prefer to gratefully acknowledge the enthusiastic oversight of Mrs. Inoka Gunarthne throughout the voyage of making this kind of assignment successful by strolling beside myself. As it is stated, no one taking walks alone around the journey of life. We take huge pleasure to thank her. I would also like to give thanks to my much loved parents whom inspired, urged and totally supported me in every way possible. Furthermore, I might to thank my classmates and friends who allowed me to. I would like to show my appreciation towards the management of Pizza Hut Sri Lanka for their kind co-operation. This kind of helped me in completion of this kind of report effectively. Also my personal special gratitude and thanks to industry persons for supplying me these kinds of attention and time. My own thanks and appreciations head to my colleague in growing the record and people who include willingly helped me out with their abilities.


Executive Summary

This report describes the appropriate tools and techniques in the strategic analysis in order to analyze the current trends and issues in the business environment of Pizzas Hut once launching a fresh product towards the market. In addition , there is a simple history of Lasagna Hut, that is provided. The objective of this exec summary is to provide a very clear understanding regarding the marketing campaign that was carried out by Pizzas Hut. Lasagna Hut is usually an American cafe chain and an international operation that offers various kinds of pizza. Corporately known as Pizza Hut Incorporation. It is a part of Yum Brand Incorporation. On making the product identity " Cup Cake Munchies" The content points out the different surroundings that the business works in, the frames used to assess information plus the marketing strategies which might be taken to launch the new product. The report also includes the ways in which Pizza Hut has identified their strengths as well as the weakness. Additionally , the INFESTATION analysis just how it affects them. The report identifies the process of facing the problems that can arise on launching a new product efficiently. Moreover, the difference between home-based and intercontinental market combined with the ways the organization face your competition by using the best pricing strategy for the items.


Operating an enterprise is rather than an easy activity for the management as well as to the owners. The management as well as the owners will have to deal with many difficulties and risks involved in owning a business, specially in a span internationally. Lasagna Hut is one of the most well-liked brands in the world at present. Lasagna Hut is known as a American restaurant chain and an international franchise that offers several types of pizza along with aspect dishes. Corporately known as French fries Hut Incorporation. It is Brothers Dan and Frank Carney in their hometown of Wichita Kansas founded a subsidiary of Yum Brand Inc. French fries Hut in June 12-15 1958. Lasagna Hut can be split into many different restaurant formats. Pizza hut continues to blossom in the business increasing the chains atlanta divorce attorneys part of our planet. The starting of the new product, " Cup cake Munchies" that is comparable to Nutty Lava Cake product line in the business, which is the newest eye baseball catchers of French fries hut. Lasagna Hut features undertaken the mandatory marketing strategies by simply considering the environmental factors & by analyzing the strong points, weaknesses, hazards & possibilities. In addition , the utilization of effective promotional campaigns may help the products to gain a considerable market share in a much less period.

Activity 3

Macro & mini environment factors

The study of economics can be split up into two areas. One of these consists of looking at our economy as a whole. It looks at the performance, structure and behavior from the entire economy. This is Macro environment. In comparison, Microenvironment...


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