Promoting in the Global Economy

Marlene Garay

AIU Online

Summary

In today's world of constant change and technological advancements, it truly is imperative that marketers stay up to date and able to tackle and challenges. Companies are battling neck of the guitar to the neck and throat in order to make sure the products they offer are available and the consumers mind. Not only do they have to be worried about the local customers. Now the reach is usually worldwide plus the target audience can be a eclectic mix of races and cultures that demand similar product in several different ways. Therefore the challenge confronted by marketers is how you can satisfy that audience. Seeking a various examples, it truly is clear that although this is a great attainable target, it is not easy. Internet marketers can be good but must be weary that a simple mistake can easily have serious consequences.

Everyone seems to believe the only sure things anytime are loss of life and taxation; however , one more thing should be included in that phrase: change. Alter is a frequent in anything, including business. The development of fresh ideas, ideas and technology, drive the need for trying to stay one step ahead. In operation, it is often viewed that when an idea can be developed, promoted, introduced and sold, a new idea will come along to quickly make that former a thing of the past. The challenges experienced by businesses today can be difficult with times appear almost impossible but that is the actual the competition for excellence so interesting. One of the many issues faced simply by businesses today is advertising in the global economy. Precisely what is global economic climate? The Macmillan dictionary defines global economic climate as the economies from the worlds countries, considered as a single economic system. Put simply, we can declare it is the fusion of different economical systems on the worldwide basis. So how truly does that apply at business? Today, local communication is a point of the past. News travels as quickly because the mouse click. With the internet and email,...

References: Flynn, P. The Challenges of Marketing in a Global Economy (Nov. 18, 2010) Retrieved by http://www.articlesbase.com/marketing-tips-articles/the-challenges-of-marketing-in-a-global-economy-3691187.html

Global Economy Gathered from http://www.macmillandictionary.com/dictionary/american/global-economy

Global Advertising Retrieved by http://www.businessdictionary.com/definition/global-marketing.html

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Sandoval, G. Priceline Shrinks from Marketing Scandal (2009). Retrieved via http://news.cnet.com/8301-31001_3-10414706-261.html

Gisele Bundchen is actually cleavage picture shopped intended for H and M advertisements in China. Retrieved via http://www.andhranews.net/Entertainment/2011/Gisele-Bundchens-cleavage-photoshopped-H-M-2223.htm#ixzz1L1Ojri00

Stuart Smith. (2010, April). POLITICS OF MARKETING: Supporters have gone foumart over Nestle 's Fb. Marketing Week, 12. Recovered April 40, 2011, from ABI/INFORM Global. (Document IDENTIFICATION: 1998889061).

The Aflac Sweet (2000) -- Campaign (January 28, 2008) Retrieved via http://marketing-case-studies.blogspot.com/2008/01/aflac-duck-2000-campaign.html

Betsy McKay and Chad Terhune. (2005, 04 19). Coca-Cola Settles Regulating Probe; Package Resolves Accusations By SECURITIES AND EXCHANGE COMMISSION'S That Company Padded Profit by 'Channel Stuffing '. Wsj (Eastern Edition), p. A. 3. Recovered May one particular, 2011, from ABI/INFORM Global. (Document IDENTIFICATION: 823831501).

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